Yes you can do self-care and grow your business tooSep 05, 2022
I was recently asked an interesting question by someone who is currently enrolled on my Be Your Own Brand course. She was struggling with a dilemma – should she prioritise rest and do less, or should she start a new business and really go after her career goals?
The reason she was feeling so stuck is that she, like many of us, was seeing these as two opposing aims. But my answer is simple – do both.
If the thought of starting a new business (or growing your existing one) has you feeling that excitement in your heart and soul, but you also really want to look after your health and wellness, then find a way to do both.
I know that it’s possible – I’m a great example. I have a successful business that lets me help people around the world. But I also make my health and wellness a priority. I have the flexibility to spend time with my family and, at the same time, I get to do work that aligns with my deep soul purpose.
I’m not the only person who has this experience either. Over the years, I’ve worked with many wonderful people who run thriving businesses and still make time for rest and self-care. Many of them are people I’ve come into contact with via my face yoga teacher training course. You’ll also hear plenty of examples of this in action when you listen to guests tell their stories on the Face Yoga Expert podcast.
It takes intention
Yes, it is definitely possible to run a successful business and also make time for rest and self-care. But it is also vital to understand that this doesn’t happen by accident.
When we’re caught up in the excitement of growing our businesses and finding new opportunities, it is easy to push self-care to the bottom of the to-do list. This is why you need to be very intentional about how you prioritise your health and wellness.
Ideally, build in self-care right from the start. When you sit down to put together your business plan or set your goals for the next few months, make sure you factor in time for rest and time for self-care. Be very clear about how you plan to give yourself the space you need to concentrate on these things.
I love to use journalling and visualisation as tools when I’m setting goals for my business. And these tools can be really helpful in making sure you get this balance right too. Start by visualising an ideal day in your business life. What self-care practices are involved in that ideal day? When will you do them?
Don't be afraid to delegate
As business owners, we wear many hats, especially in the early days. When you’re nurturing and growing your dream business, you often feel like you are the only one who can do everything that is needed.
However, there are huge benefits to realising that you don’t need to do everything yourself. Delegating certain things to other people can make such a difference to your ability to look after your health and wellness.
As well as giving you more time, delegating some aspects of your business will often help you grow faster. It means you can concentrate on the areas which genuinely do need your attention. It also broadens the range of skills available to your business.
These days, I have a fantastic team supporting me with my Face Yoga Expert brand, which includes my husband, Bruce. Sharing the load like this means I can work in a way that reflects my strengths, and so can my team.
It also means my team can enjoy the same flexible work schedule that Bruce and I do, which is really important to me. They are all freelancers, so they can choose when and where they work.
Even if you are in the early days of your business and aren’t yet in a place where you can involve a team, look at where you can outsource or delegate some tasks to give you the time you need to focus on rest and self-care.
Do the things that you enjoy
More than anything, make sure the things you do within your business truly light you up.
Often, we burn out when we spend too much time doing the things that we think we’re supposed to do, the things that other people expect from us. Or simply the things that don’t feel good – that are hard or frustrating and don’t play to our natural strengths.
But when we throw ourselves into doing the things that excite and motivate us, we find joy, energy, and a sense of purpose. Work that speaks to us on a deep soul level can be as important to our physical and mental wellness as our self-care practices.
Just remember – even when you love and enjoy your business, it is still important to take time for rest and self-care. We can’t be all about work, all the time. So, you’ll still want to think about how you can build in that time to prioritise your health and wellness.
I genuinely believe that the old-school paradigm of how to do business is finished. This idea that we need to hustle and grind to be successful and reach our goals is just not true. Instead of always working hard, we need to work smart.
Make rest and self-care a priority. Build in time for your health and wellness practices. Do work that lights you up, that makes you feel like you’re fulfilling your soul purpose.
If your heart and soul are telling you to start a business or take your existing business in a new direction, then go and do it. But also be intentional about factoring in time for wellness, time for rest, and time for you.
If you’d like to learn more about how to grow your business while also looking after your health and wellness, join us on the Be Your Own Brand course. The self-study version of the course launches on 13th September and you can pre-register now to get access as soon as the materials are available.
During the ten sessions, you’ll discover everything I’ve learnt in 17 years of growing my successful wellness brand. I’ll talk you through everything from finding your niche to marketing and sales. And throughout, we’ll keep the focus on how you can enjoy success and abundance without sacrificing your health and wellness.
Plus, you can work through everything at your own speed, at a time that suits you. It’s a great investment in yourself and your business.
Lots of love,
Click below to sign up to Be Your Own Brand for a one-off fee of £1,111.
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