How to deal with negative comments in your wellness business

self-care soul purpose wellness Sep 14, 2022
Danielle Collins, Soul Purpose Business

As business owners, it’s inevitable that we’ll sometimes get criticism and negative comments. But when you own a soul-purpose business, these comments can hit especially hard.

Many of us in this space are highly sensitive, empathetic people. We care what people think of us. Negative feedback and critical comments can feel really difficult to deal with. They can even put us off living the life we want to live.

In this blog post, I’m going to take you through the tips that have helped me cope with negativity and criticism. In the past, I often found that negative comments would stay in my head for days or weeks – despite the thousands of positive comments and feedback I receive.

There’s just something about the human brain that means we hold onto negative comments more than positive ones.

These negative comments might come in person, through feedback forms, via messages and DMs, or as social media comments. And they can really take us off track.

But there are a few things I do now that have helped me not to hold onto negative comments so much. I want to share those with you now.


1. Celebrate positive comments

This is very much something I’m still trying to practice. When we see positive comments, we often brush them aside or try to minimise their effect on us. But I try to take the opposite approach and really celebrate every positive comment or feedback that I receive.

Whether the positive comment comes in person or online, I try to congratulate myself. I think to myself, “this has really helped that person, so I’ve done my job right”.

I try to embrace the energy that says, “yes, I’m helping people. Yes, I’m making a difference. Yes, they love what I do”.

The more we can celebrate the positive effect we have on people and let that energy sink deeper into us, the easier it becomes to handle the negative comments and critical feedback.


 2. Expect some negative comments

Another thing I try to do is just expect that I’ll receive negative comments sometimes. I don’t expect everything to be negative – I don’t want to put out to the universe that I expect a negative response from people all the time. But I’ve realised that it is easier to accept negativity and move on when I expect to receive the occasional criticism.

This way, when someone doesn’t like what I do or is unnecessarily mean or negative, I can just think to myself, “yup, there it is. There’s that person.” Then I can let it go much more quickly, instead of expecting that everyone will love what I do.

This brings me neatly to my third tip…


3. Remember – not everyone is for you

Think for a moment about your everyday life. I’m sure you have friends who like and love you. And I’m also sure that not everyone is your friend – nor would you want them to be.

It’s the same in business. Some people will absolutely get you. They’ll really want what you have to offer. They’ll support you as you show up as your authentic, vulnerable self. They’ll want to hear from you. These are your soulmate clients, and they are the people you want to be speaking to.

Other people won’t get you. And that’s fine. You can’t be everything to everyone and you shouldn’t try to be. You’re not trying to please everyone – you’re just trying to put yourself out there so that the people who are for you, those soulmate clients, can connect with you and access what you’re offering.

It’s OK if you repel some people. It’s OK if some people are triggered by what you have to say. Not everyone is your soulmate client, not everyone is going to want your services.

If those people lash out with negative comments or critical feedback, remind yourself that you aren’t here for them. You’re here for the people who you can help, who do want to hear from you.


 4Use affirmations

I use affirmations in both my personal and my business life to help me step into a really positive energy. They are such a powerful tool for manifestation and for overcoming mindset blocks that hold us back from what we want to achieve.

Even simple affirmations can make a huge difference to our ability to cope with negative comments and criticism. Some of my favourites include:

“I am enough”

“I am worthy”

“I am successful”

“I am abundant”

Repeat these daily, three times each. Speak clearly and try to keep your focus on the present moment.


5. Coping with negative comments in the moment

Using these four techniques has made such a big difference to me in being able to move on when I receive criticisms or negative comments in my wellness business. But it also helps to know how to respond in the moment when someone makes a critical comment.

If the comment is online, I don’t engage. It isn’t worth your time or energy trying to reply. Just delete the comment. If you need to block the person, then do it.

If someone makes a comment to you in real life, do your best to stay calm. Allow the comment to wash over you. Remember that not everyone is going to be a good fit for what you offer, and you can’t please everybody.

Then, remind yourself of all the good feedback and positive comments you get. Try to keep your focus on those positives. Use your affirmations to help you stay confident and optimistic, so you can continue to show up as your real, authentic self.



6. Grow your Soul Purpose Business

I hope you’ve found these tips useful for helping you deal with negative comments, whether online or in person. If you’d like more advice on how to grow your wellness business in a way that is authentic and aligned with your soul purpose, my ten-session Be Your Own Brand course is for you.

It’s a self-service course with ten 90-minute sessions, which you can work through at your own pace. In it, I share everything I’ve learnt in nearly eighteen years of building my successful Face Yoga Expert brand.

We’ll talk marketing, sales, branding, and how to develop your offerings. But what makes this course unique is that we’ll also look at how you can connect with your intuition, prioritise your own wellness, and build a business that is both financially successful and helps others.

You can find out more about Be Your Own Brand and enrol here.

Lots of love,



Click below to sign up to Be Your Own Brand for a one-off fee of £1,111.

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