7 tips to make every newsletter you send successful

business soul purpose business tips Oct 12, 2022
Danielle Collins, Soul Purpose Business

If you have a business, then one thing you definitely need is a newsletter list!

I taught Face Yoga, wellness and Yoga for the first 8 years of my business with no social media! But I collected emails from everyone who came to my sessions. That’s how I built up my community and it was (and still is) one of the most effective ways of growing my business.

So, here’s my 7 tips to make every newsletter you send amazing and whether your newsletter goes to two people or two million people these tips still apply: 

  • Have a great title: the subject line will always determine if people open the email or not!
  • Have a strong opening line: your audience need a reason to keep reading so make it interesting and intriguing.
  • Have something of service: every newsletter's main objective should be to help and serve the people who are reading it.
  • Have a call to action: what do you want your audience to do after they have read the newsletter? Make that clear in your newsletter.
  • Have a way to sign off: you are in essence writing a letter to your audience! So sign off in a way which feels authentic to you.
  • Have at least 1 image: ideally not high res as this may not download on some people's screens but make it a good quality and relevant photo.
  • Have a P.S. at the end: this is really helpful for people who just scroll to the end of a newsletter as it allows them to know the one key takeaway from your newsletter. It is also a helpful summary or reminder of a call to action for anyone who has read it all!

Lots of love

Danielle 

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