6 top social media tips for holistic business owners
Social media can be a wonderful tool for business owners, especially for those of us who work in the holistic wellness space. It is a great way to connect with your audience and build a sense of trust and engagement with potential customers or clients.
However, I think people sometimes get a bit confused about the purpose of their social media accounts, which can lead to them being much less effective as a marketing tool.
The truth is, we can easily get distracted by chasing likes, followers, and comments. Those signs of engagement are great, but if they aren’t translating into sales, then we don’t have a business with a social media account. We just have a social media account.
For your social media account to effectively support your business, you need to find a good balance between serving people and making a difference on social media and converting that into sales.
And that is what I’m focusing on in today’s blog post. I’ve spent years building my social media channels and they are a powerful part of how I connect with my audience and help others. However, I’m always mindful that my social media accounts are also a tool to deepen engagement and encourage people to explore my services and products.
Here are some of the ways I go about using my social media accounts to support my business in a way that still feels authentic and aligns with my soul purpose to help others.
1. Newsletter sign-ups
One way to encourage people to engage with you further is to ask them to sign up for your email newsletter. Email is a wonderful tool for showcasing your products and services, which helps to convert more sales.
Make sure you give people plenty of opportunities to sign up to hear more from you by linking to your mailing list subscription form and letting them know that you send regular, useful updates. If you aren't already signed up for my newsletter you can sign up here.
2. Calls to action
Another great way to get people to take the next step and go from social media follower to client/customer is to include a call to action at the bottom of your social media posts that lets them know where they can go to find out more.
On some social media platforms, you can link directly from the post to a relevant service or product. On Instagram, a great call to action is “visit link in bio to find out more”. Make sure that link then points people to your products and services.
3. Longer-form content
I love to use longer-form content like Instagram and Facebook Lives, or podcast episodes, to deepen my connection with my audience.
These are great opportunities to talk in more depth about the services or products you offer, while also giving really valuable content and information at the same time.
4. Be authentic
A lot of being successful in using social media to build your holistic business is about structuring the backend correctly – using your social media to link to your website or mailing list subscription form so that people have a chance to explore what you do further.
However, I think it is also important to remember to do this in a conscious and soulful way. Be authentic in what you share on social media and speak from the heart, so your audience has a chance to get to know and trust you.
The more people connect with you, the more they’ll be inclined to want to dive deeper into what you offer.
5. Talk about your business
Many of us get worried about talking about our businesses too much or trying to sell our products or services on social media. But if you aren’t talking about your business every day on your social media channels, no one else will.
You don’t need to be overly pushy or salesy. The best way to sell your offerings is to be in conversation with people. Talk about what you offer and, at the same time, add value through your social media posts.
When you come from a genuine place of wanting to help people, that will come across in your tone. Your offerings won’t be for everyone, and that is OK. I like to think of it as having certain people who are soulmate clients. They are the people who love what you do and find real benefit in it.
Give them a chance to find you by talking about your business and what you offer.
6. Be consistent
Finally, one of the most important things to remember about social media is that you need to be consistent if you want to use these platforms to drive sales.
Try to show up every day with valuable content and information for your audience. And don’t forget to include those calls to action so that they have plenty of opportunities to take the next step and become clients or customers.
Learn more
There’s so much more to learn about building a thriving and profitable business that still aligns with your deep soul purpose.
This is something I am truly passionate about. After over 17 years of building a successful brand, I feel called to share what I’ve learned and to support other women who love wellness as they grow their own soul purpose businesses and careers.
I’ve recently launched a high-level, self-study, online coaching course where I share everything I’ve learned about effectively growing and marketing your brand in a way that feels authentic to you.
The course will be available from 13th September, and you can pre-order by clicking the button below.
Lots of love,
Danielle
